Jobs in Search Engine Optimization (SEO)

SEO is a long-term investment and a vital part of several different aspects of marketing.

There are a number of jobs in search engine optimization. Some SEO jobs are more junior and some more senior. There are jobs that are solely focused on SEO and jobs that include SEO as one of several marketing tasks.

Here are common titles of SEO jobs:

SEO manager
SEO analyst
SEO specialist
SEO partnership specialist
SEO strategist
SEO consultant
Digital marketing manager
Internet marketing manager
Website optimization manager

SEO analysts make money! The median salary is $77K.

How do you find people who want your new skills?

You can use the broad terms SEO jobs or SEO careers.
You can also be more focused in your search and use the SEO job titles we covered.
Be sure to include your location to find a job that is near you.

Responsibilities of an SEO job include:

Manage SEO campaigns through keyword research, targeted content development, and on-page optimizations
Perform technical site analysis and content compliance audits
Lead technical SEO recommendations and partner with cross-functional teams to ensure delivery
Define SEO success metrics, develop and manage high-quality reporting, and communicate performance and insights that show progress toward program KPI's.
Remain current with all search engine algorithm changes and SEO industry trends.
Seek quality partners, websites, and brands with whom to develop and execute content-sharing strategies. Maintain a database of all current and prospective publisher or partner profiles.
Use SEO tools to monitor, analyze, and optimize website activity

Desired experience of SEO jobs include

Understanding of HTML, CSS, and JavaScript
Experience with Google Analytics and Google Webmaster Tools
Be up to date on algorithms of major search engines, off-page SEO best practices, Google algorithm updates, and other search strategy knowledge.
Experience using link monitoring and ranking tools
Excellent written and oral communication skills.